PR Advice for Sarah Palin

Dear Sarah,

If you keep talking about something, like clothes from the RNC, the more it becomes a story. It's probably better for you if you just stop talking about those pricey threads once and for all.

Here are some tips to remember when dealing with the "Liberal Media Elite":

1. Stop talking.

Don't elaborate on answers to questions about the clothes. According to the AP, you responded to reporters questions about the clothes with "I never asked for anything more than a Diet Dr. Pepper once in a while," and “I never forced anybody to buy anything.” Even those responses are too long. Reporters want to write about this and you are delivering juicy quotes. The more you talk the more they write.

2. Don't let your dad be an unofficial spokesperson.

Your Dad apparently actually created a big story for the AP when he talked about how you spent the weekend sorting through the clothes. It's not that he really said anything controversial except for this strange comment "That's the problem, you know, the kids lose underwear, and everything has to be accounted for" it's that he spoke at all. He should not be answering reporters questions for you even if what he says seems innocent enough.

3. Change the subject.

If you want this negative news cycle to be gone, you must stop feeding it. Many reporters are hungry for stories about you right now so use this opportunity to change the subject. What you say will end up in print for at least another month so make some serious announcements that will actually help you if you really want to run in 2012.