Tuesday, May 5, 2009
Thursday, April 23, 2009
Thursday, April 2, 2009
According to Nielsen and reported by Caroline McCarthy at CNET last month, "Twitter is growing really, really, really fast."In one just one year, February 2008 to February 2009, the microblogging site saw a growth rate of 1,382 percent growth. Interested in figuring out how to get in on the craze? See this article from Clay McDaniel in today's issue of iMedia Connection. Stay tuned for more clients news on how to measure the effectiveness of your Twitter campaign.
Posted by Breakthrough Marketing Strategies at 10:14 AM
Wednesday, April 1, 2009
Monday, March 30, 2009
Friday, March 13, 2009
Google the term "viral video" and you'll see hundreds of links for how to create a video that will "go viral". But how do you know when something goes viral? How do you track that? How is your video being passed across the web? If you spend big bucks creating a top-notch online video campaign you are probably interested in tracking its movement across the Web. See article from Hollis Thomases of ClickZ on Meteor Solutions' platform for tracking word of mouth across the Web.
Posted by Breakthrough Marketing Strategies at 2:13 PM
A new report from Nielsen this week about social networking's global footprint contains an amazing stat - time spent on Facebook grew 566% between December 07 and December 08. But marketers are still trying to figure out what to do with it. Industry reports say click-thru rates on ads are poor, many marketers have fan pages but do little to optimize them. Stay tuned for an upcoming byline from Clay McDaniel of Spring Creek Group on what approach to take with Facebook and what kind of return to expect.
Posted by Breakthrough Marketing Strategies at 1:45 PM