A new report from Nielsen this week about social networking's global footprint contains an amazing stat - time spent on Facebook grew 566% between December 07 and December 08. But marketers are still trying to figure out what to do with it. Industry reports say click-thru rates on ads are poor, many marketers have fan pages but do little to optimize them. Stay tuned for an upcoming byline from Clay McDaniel of Spring Creek Group on what approach to take with Facebook and what kind of return to expect.
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