Here's a great example of the PR 2.0 (PR + Social Media). My newest client, Spring Creek Group, scored some coverage with DMNews for a controversial piece written by principal Clay McDaniel. In this gloves off piece, Clay argues that social networks will replace email. The piece riled up well -known blogger Bob Bly not for its stance on social networks vs. email but on Clay's use of the word, "all". Bob's post generated a few other posts and caused a bigger discussion on social networks. The next day I got a call from a daily business reporter who saw the piece and wanted to interview Clay about social media.
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