One of my colleagues had the brilliant idea of creating a do-it-yourself press release generating machine. It's really a great idea and one that could save start-ups time and money. The entrepreneur types in two or three sentences with the actual news like "new CEO" or "$12 million in venture funding" then the machine adds in words like fast-growing, momentum, leverage, etc. and minutes later spits out a ready to go press release. Ok so maybe the idea is a bit over the top. Although I do believe that press releases are on their way out and what we'll see in the future is news being communicated via short, succinct blog posts with links to all relevant data. Here's a great example from Google.
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