Clay McDaniel of Spring Creek Group discusses facebook advertising in this story on MediaPost.
Monday, March 30, 2009
Friday, March 13, 2009
How do you know your video is viral?
Google the term "viral video" and you'll see hundreds of links for how to create a video that will "go viral". But how do you know when something goes viral? How do you track that? How is your video being passed across the web? If you spend big bucks creating a top-notch online video campaign you are probably interested in tracking its movement across the Web. See article from Hollis Thomases of ClickZ on Meteor Solutions' platform for tracking word of mouth across the Web.
Facebook is Huge Now What
A new report from Nielsen this week about social networking's global footprint contains an amazing stat - time spent on Facebook grew 566% between December 07 and December 08. But marketers are still trying to figure out what to do with it. Industry reports say click-thru rates on ads are poor, many marketers have fan pages but do little to optimize them. Stay tuned for an upcoming byline from Clay McDaniel of Spring Creek Group on what approach to take with Facebook and what kind of return to expect.
Tuesday, March 10, 2009
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