URL that has changed my life

Search.twitter.com.

It's an amazing tool to find exactly the right people who might be searching for your product or service online. Use this tool to find people, add them as friends and then update your twitter profile with content that is relevant to them. For example, if you are selling eco-friendly baby clothes:

1. Search twitter for baby clothes, new moms, cute clothes kids.

2. Find and follow those people who sent out relevant tweets.

3. Keep your twitter updated with info about new deals, products, etc.

This goes in the "I heart Twitter" file.

Even the Best Performing Marketing Channels Need to Work Harder

Paid search continues to grow in a downturn. While other forms of advertising (TV, print, display) are facing cuts, search is surviving because it’s extremely measurable and enables advertisers to easily tie revenue and ROI back to the ad level. Here's a great technical tips story from Marin Software's director of product marketing, Chris Wine, on how to make search work even harder.

Spring Creek Group Finds Niche in New Media

Great profile of Clay McDaniel in Smart Money's "Stand Out" section.

Advice from the Social Media Guy: Use Demonic Child to Make Your Site Go Viral

Here is a really funny post from Spring Creek Group answering a question - how to make your site go viral. It reminds me of a joke we used to tell when our clients really really wanted to be on the Today show - it would help if you would shoot someone or become involved in a really big sex scandal.

Economy Down - Spa Industry Up

You've heard of the Lipstick index, but did you that in times of a recession, spending on wellness-related services like spas, yoga, hair, beauty goes up. Makes sense that when times are stressful we all need to look and feel good. Today, InnerRewards, a new online marketing platform targeting the wellness industry launched its public beta. The site combines high-quality, original content with social networking, e-commerce and more. Here's a great article on holiday gift giving.

Yes Twitter Matters

I have to admit that I resisted using Twitter for a long time. I thought it was a bunch of inside the tech world folks talking to themselves. After using it for a few months my mind is changed. I get news feeds from Twitter, Post news on Twitter and connect with people I actually want to connect with. One of the many I've been following is Guy Kawaski. He's done a great job of promoting his new project - alltop.com. Here's a good "how to Twitter" piece he posted on Always On.

Good flack blog

I came across this blog today on the NYT. Great insights on the PR/media world. I learned this juicy tidbit that Dan Abrams is starting his own PR consultancy/research firm.

Calling All Geeks

Marin Software today put out a call for all search geeks. Check out the contest and some of the viral buzz.